![]() The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Public Rec was founded in 2015 by Zach Goldstein and his team that specializes in creating comfortable athleisure clothes that youll never want to take off. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. ![]() This cookie is set by GDPR Cookie Consent plugin. Background: Public Rec is a menswear brand based in Chicago, creating clothes that are smart enough for the office, and comfortable enough to lounge around. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. We have big plans for Public Rec and now I’m armed with a brand to take those plans forward.”Īdvertising, Branding, Campaign, Clothing, Design, Marketing, Menswear, Public Rec, Reed Words, Studio.Necessary cookies are absolutely essential for the website to function properly. It’s so valuable to have the tools to articulate our brand with such precision – it’s already helped with several suppliers and with our new website. Zach Goldstein says: “This has been an incredibly positive learning and growth experience for me, and I’m so impressed by everything Studio.Build and Reed Words have done. You get a real sense of how what you’re doing helps move things forward We always reallyĮnjoy working with people from the start and seeing the value we add to theirīusiness. To do what he wanted, we had to takeĮverything back to the essentials, getting to know him and his hopes and dreamsįor the brand really thoroughly. icon please note Click on the pin to get the facilitys address and phone number. That Zach now sees us as brand guardians. Find a swimming pool in your neighbourhood. Our job was to formalise and refine the brand so other people could articulate it as well as Zach, giving Public Rec the platform for growth that it needed.”Īgencies gave Public Rec an authentic, distinctive strategy, identity and Public Rec already had a clear, straightforward personality but most of it was still in Zach’s head. “It’s clean, it’s simple but it’s so well-considered and put together with such care and attention that it’s elevated above other leisurewear. All of these traits are also characteristics of Public Rec apparel,” says Nicky Place, co-founder and director at Studio.Build. He is hugely fastidious, with an incredible eye for detail. Zach is very clear, very driven he knows success but he’s humble too. “The Public Rec brand has always been an expression of its founder’s personality. Now Goldstein is ready to take Public Rec to the next level – and the new brand and voice gives him the tools to do just that. ![]() This is a brand that has grown fast, fuelled by the passion and energy of its founder.
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